The power of point-of-purchase advertising /
From an apple grower's sign at the Farmer's Market to an interactive television monitor at the cosmetics counter, point of purchase is one of advertising's most powerful, yet undervalued, selling tools. With 66 percent of all buying decisions made in-store, P.O.P. has the ability to i...
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| Format: | Book |
| Language: | English |
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New York, NY :
AMACOM,
©1992.
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| Subjects: |