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030917s2004 njua b 001 0 eng |
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|a MNIA
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|a HF5415.5
|b .P458 2004
|
| 092 |
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|a 658.812
|b PEP
|9 LOCAL
|
| 100 |
1 |
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|a Peppers, Don.
|
| 245 |
1 |
0 |
|a Managing customer relationships :
|b a strategic framework /
|c Don Peppers, Martha Rogers.
|
| 260 |
|
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|a Hoboken, New Jersey :
|b John Wiley & Sons,
|c c2004.
|
| 300 |
|
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|a xi, 516 p. :
|b ill. ;
|c 27 cm.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust; Identifying customers; Differentiating customers: some customers are worth more than others; Differentiating customers by their needs; Interacting with customers: customer collaboration strategy; Using the tools of interactivity to build learning relationships; Privacy and customer feedback; Using mass customization to build learning relationships -- Part 3. Measuring and managing to build customer value. Measuring the success of customer-based initiatives; Customer analytics and the customer-strategy enterprise; Organizing and managing the profitable customer-strategy enterprise; Delivery channel issues of the enterprise focused on building customer value; Store of the future and the evolution of retailing -- Appendix: Where do we go from here?
|
| 650 |
|
0 |
|a Customer relations
|x Management.
|
| 650 |
|
0 |
|a Consumers' preferences.
|
| 650 |
|
0 |
|a Relationship marketing.
|
| 650 |
|
0 |
|a Information storage and retrieval systems
|x Marketing.
|
| 650 |
|
0 |
|a Information storage and retrieval systems
|x Marketing.
|
| 650 |
1 |
7 |
|a Relatiemarketing.
|2 gtt
|
| 650 |
1 |
7 |
|a Strategisch management.
|2 gtt
|
| 700 |
1 |
|
|a Rogers, Martha,
|c Ph.D.
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|i South Central College, North Mankato
|t BKS
|a MAIN
|c HF5415.5 .P458 2004
|b 30414000394145
|x BOOK
|y 2312530430004316
|p LOANABLE
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|s ISIL:US-MNWINOS
|i Winona State University
|t BKS
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|c HF5415.5 .P458 2004
|b 30106005202675
|x BOOK
|y 2340854200004321
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