Marketing research : text and cases

Marketing research : text and cases /

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully...

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Bibliographic Details
Main Author: Wrenn, Bruce
Other Authors: Loudon, David L., Stevens, Robert E., 1942-
Format: Book
Language:English
Published: New York : Best Business Books, c2002.
Subjects:
Marketing research.
Marketing research > Case studies.

Anoka Ramsey Community College, Coon Rapids

Holdings details from Anoka Ramsey Community College, Coon Rapids
Call Number: HF5415.2 .W74 2002

St. Cloud State University

Holdings details from St. Cloud State University
Call Number: HF5415.2 .W74 2002

Northland Community and Technical College, Thief River Falls

Holdings details from Northland Community and Technical College, Thief River Falls
Call Number: 658.83 Wr

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