Strategic creativity : a business field guide to advertising, branding, and design /
"The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables busines...
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2022.
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