Selling dreams : how to make any product irresistible

Selling dreams : how to make any product irresistible /

"Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service."--BOOK JACKET. "Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," i...

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Bibliographic Details
Main Author: Longinotti-Buitoni, Gian Luigi
Other Authors: Longinotti-Buitoni, Kip
Format: Book
Language:English
Published: New York, N.Y. : Simon & Schuster, ©1999.
Subjects:
Selling > Psychological aspects
Marketing > Psychological aspects

St. Cloud State University

Holdings details from St. Cloud State University
Call Number: HF5438.8.P75 L66 1999

University of Minnesota

Holdings details from University of Minnesota
Call Number: HF5438.8.P75 L66 1999

Ridgewater College, Willmar

Holdings details from Ridgewater College, Willmar
Call Number: 658.85 L83S

Winona State University

Holdings details from Winona State University
Call Number: HF5438.8.P75 L66 1999

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