The Marketing information revolution

The Marketing information revolution /

""There is only one valid definition of business purpose: to create a satisfied customer," asserted Peter Drucker in 1954. Today, the advanced technologies of the information revolution allow virtually unlimited knowledge of customer behavior - and competitive advantage belongs to tho...

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Bibliographic Details
Other Authors: Blattberg, Robert C., 1942-, Glazer, Rashi, Little, John D. C.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, ©1994.
Subjects:
Marketing > Data processing.
Marketing > Informatique.
Marketing.
Informatiemanagement.
Informatietechnologie.
Mercadologia.
Systèmes d'information.
Marketing > Recherche.
Conference proceedings

Minnesota State University, Mankato

Holdings details from Minnesota State University, Mankato
Call Number: HF5415.125 .M366 1994

University of St. Thomas

Holdings details from University of St. Thomas
Call Number: HF5415.125 .M366 1994

St. Cloud State University

Holdings details from St. Cloud State University
Call Number: HF5415.125 .M366 1994

University of Minnesota

Holdings details from University of Minnesota
Call Number: HF5415.125 .M366 1994

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