Marketing metaphoria : what deep metaphors reveal about the minds of consumers

Marketing metaphoria : what deep metaphors reveal about the minds of consumers /

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors wil...

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Bibliographic Details
Main Author: Zaltman, Gerald
Other Authors: Zaltman, Lindsay H.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, ©2008.
Subjects:
Consumer behavior.
Metaphor.
Metaphor
Comportamiento del consumidor.
Metáfora.
Consommateurs > Comportement.
Métaphore.
metaphor.
Marketing.
Metapher
Neuromarketing
Verbraucherverhalten
Konsumentpsykologi.
Metaforer.
Consumers.

Bemidji State University

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Call Number: HF5415.32 .Z353 2008

Minnesota State University, Mankato

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University of St. Thomas

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St. Cloud State University

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University of Minnesota

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Winona State University

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Call Number: HF5415.32 .Z353 2008

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