The marketing plan /
This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a professional plan. All materials presented are reinforced by lively case studies, and ma...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
©2005.
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| Edition: | 4th ed. |
| Subjects: |