Lifestyle marketing : reaching the new American consumer

Lifestyle marketing : reaching the new American consumer /

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Bibliographic Details
Main Author:	Michman, Ronald D.
Other Authors:	Mazze, Edward M., Greco, Alan James, 1950-
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2003.
Subjects:	Market segmentation > United States. Target marketing > United States. Consumers' preferences > United States. Consumer behavior > United States. Lifestyles > United States. Segmentation du marché > États-Unis. Cibles (Marketing) > États-Unis. Consommateurs > Préférences > États-Unis. Consommateurs > Comportement > États-Unis. Style de vie > États-Unis. Consumer behavior. Consumers' preferences. Lifestyles. Market segmentation. Target marketing. Marketing. Leefwijze. Consumentengedrag. Marketing & Sales. Commerce. Business & Economics. United States. Electronic books.

Lifestyle marketing reaching the new American consumer

Lifestyle marketing reaching the new American consumer by Michman, Ronald D.

Westport, Conn. : Praeger, 2003

Format: Electronic eBook