Lifestyle marketing : reaching the new American consumer

Lifestyle marketing : reaching the new American consumer /

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Bibliographic Details
Main Author: Michman, Ronald D.
Other Authors: Mazze, Edward M., Greco, Alan James, 1950-
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2003.
Subjects:
Market segmentation > United States.
Target marketing > United States.
Consumers' preferences > United States.
Consumer behavior > United States.
Lifestyles > United States.
Segmentation du marché > États-Unis.
Cibles (Marketing) > États-Unis.
Consommateurs > Préférences > États-Unis.
Consommateurs > Comportement > États-Unis.
Style de vie > États-Unis.
Consumer behavior.
Consumers' preferences.
Lifestyles.
Market segmentation.
Target marketing.
Marketing.
Leefwijze.
Consumentengedrag.
Marketing & Sales.
Commerce.
Business & Economics.
United States.
Electronic books.

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