Untold millions : secret truths about marketing to gay and lesbian consumers

Untold millions : secret truths about marketing to gay and lesbian consumers /

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"The first definitive book on researching gay and lesbian market behavior, Untold Millions will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill provides you with Important pro...

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Bibliographic Details
Main Author: Lukenbill, Grant
Format: Book
Language:English
Published: New York : Harrington Park Press, ©1999.
Edition:2nd ed.
Series:Haworth gay & lesbian studies
Subjects:
Gay consumers > United States.
Lesbian consumers > United States.
Marketing > United States.
Consommateurs homosexuels > États-Unis.
Consommatrices lesbiennes > États-Unis.
Marketing > États-Unis.
Gay consumers.
Lesbian consumers.
Marketing.
Consommateurs > Préférences > États-Unis.
Homosexuels > États-Unis.
United States.

Minneapolis College

Holdings details from Minneapolis College
Call Number: HC110.C6 L852 1999

St. Catherine University

Holdings details from St. Catherine University
Call Number: HC110.C6 L852 1999

St. Cloud State University

Holdings details from St. Cloud State University
Call Number: HC110.C6 L852 1999

Winona State University

Holdings details from Winona State University
Call Number: HC110.C6 L852 1999

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