Endless propaganda : the advertising of public goods

Endless propaganda : the advertising of public goods /

"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "p...

Full description

Saved in:
Bibliographic Details
Main Author: Rutherford, Paul, 1944-
Format: Book
Language:English
Published: Toronto ; Buffalo : University of Toronto Press, ©2000.
Subjects:
Social marketing > United States.
Social marketing > Canada.
Social marketing > Europe.
Advertising, Public service > United States.
Advertising, Public service > Canada.
Advertising, Public service > Europe.
Advocacy advertising > United States.
Advocacy advertising > Canada.
Advocacy advertising > Europe.
Advocacy advertising > Social aspects > United States.
Television advertising > Social aspects > United States.
Advocacy advertising > Social aspects.
Television advertising > Social aspects.
Publicité-plaidoyer > Aspect social > États-Unis.
Publicité télévisée > Aspect social > États-Unis.
Publicité-plaidoyer > Aspect social.
Publicité télévisée > Aspect social.
Marketing social > États-Unis.
Marketing social > Canada.
Marketing social > Europe.
Publicité d'intérêt public > États-Unis.
Publicité d'intérêt public > Canada.
Publicité d'intérêt public > Europe.
Publicité-plaidoyer > États-Unis.
Publicité-plaidoyer > Canada.
Publicité-plaidoyer > Europe.
Advertising, Public service.
Advocacy advertising.
Social marketing.
Werbung
Propaganda
Öffentliches Gut.
Advertenties.
Sociale verantwoordelijkheid.
Gedragsbeïnvloeding.
Social marketing > Europe, Western.
Advertising, Public service > Europe, Western.
Advocacy advertising > Europe, Western.
Marketing social > Europe de l'Ouest.
Publicité d'intérêt public > États-Unis.
Publicité d'intérêt public > Canada.
Publicité d'intérêt public > Europe de l'Ouest.
Publicité engagée.
Services publics.
Bien commun.
Publicité télévisée.
Propagande.
Canada.
Europe.
United States.
États-Unis.
USA.

Minnesota State University Moorhead

Holdings details from Minnesota State University Moorhead
Call Number: HD59.3 .R87 2000

St. Cloud State University

Holdings details from St. Cloud State University
Call Number: HD59.3 .R87 2000

University of Minnesota

Holdings details from University of Minnesota
Call Number: HF5414 .R88 2000

South Central College, Faribault

Holdings details from South Central College, Faribault
Call Number: 658.8 R97

Similar Items