Untapped : creating value in underserved markets /
"Based on extensive research and featuring fifty case studies from leading corporations - including IBM, JPMorgan Chase, and Dreamworks - Untapped details the practical dos and don'ts every manager needs to know when approaching a new market. It shows how, by engaging consumers, workers, a...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco, Calif. :
Berrett-Koehler,
©2006.
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| Edition: | 1st ed. |
| Subjects: |