Influence : the psychology of persuasion /
Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Collins Business,
[2007]
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| Edition: | Revised edition. |
| Series: | Collins business essentials.
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| Subjects: |