Everything you need to know about marketing /
"Everything You Need to Know About Marketing demystifies the marketing process and sets out the fundamentals you need to know in order to become an instant 'expert'. The author covers a wide range of subjects, which include: the true function of marketing; how a marketing plan is impl...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
1999.
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| Edition: | 2nd ed. |
| Subjects: |