Advocacy : championing ideas and influencing others /

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective?...

Full description

Saved in:

Bibliographic Details
Main Author:	Daly, John A. (John Augustine), 1952-
Format:	Book
Language:	English
Published:	New Haven : Yale University Press, ©2011.
Subjects:	Branding (Marketing) Social interaction. Communication in marketing. Stratégie de marque. Interaction sociale. Communication en marketing. branding. Communication. Assertivité. Relations humaines. Influence sociale. Marketing. Créativité. Psychology. Wissensproduktion Wissensvermittlung Wissensmanagement Markenpolitik. Sozialer Kontakt. Kommunikation. Social interaktion. Marknadskommunikation.

Bemidji State University

Holdings details from Bemidji State University
Call Number:	HM1166 .D35 2011

Anoka Ramsey Community College, Cambridge

Holdings details from Anoka Ramsey Community College, Cambridge
Call Number:	HM1166 .D35 2011

Minnesota State University, Mankato

Holdings details from Minnesota State University, Mankato
Call Number:	HM1166 .D35 2011

Normandale Community College

Holdings details from Normandale Community College
Call Number:	HM1166 .D35 2011

Bethel University

Holdings details from Bethel University
Call Number:	302.2

Concordia University, St. Paul

Holdings details from Concordia University, St. Paul
Call Number:	302.2

Hamline University

Holdings details from Hamline University
Call Number:	HM1166 .D35 2011

Metropolitan State University

Holdings details from Metropolitan State University
Call Number:	HM1166 .D35 2011

St. Catherine University

Holdings details from St. Catherine University
Call Number:	HM1166 .D35 2011

University of St. Thomas

Holdings details from University of St. Thomas
Call Number:	HM1166 .D35 2011

St. Cloud State University

Holdings details from St. Cloud State University
Call Number:	HM1166 .D35 2011

University of Minnesota

Holdings details from University of Minnesota
Call Number:	HM1166 .D35 2011

Century College

Holdings details from Century College
Call Number:	HM1166 .D35 2011