Partial truths : how fractions distort our thinking /

"A fast-chain once tried to compete with McDonald's quarter-pounder by introducing a third-pound hamburger--only for it to flop when consumers thought a third pound was less than a quarter pound because three is less than four. Separately, a rash of suicides by teenagers who played Dungeon...

Full description

Saved in:
Bibliographic Details
Main Author: Zimring, James C., 1970- (Author)
Format: Book
Language:English
Published: New York : Columbia University Press, [2022]
Subjects:

Inver Hills Community College

Holdings details from Inver Hills Community College
Call Number: BF441 .Z55 2022

Minnesota State University, Mankato

Holdings details from Minnesota State University, Mankato
Call Number: BF441 .Z55 2022

University of Minnesota

Holdings details from University of Minnesota
Call Number: BF441 .Z55 2022

South Central College, Faribault

Holdings details from South Central College, Faribault
Call Number: 153.42 Z76