The 7 triggers to yes : the new science behind influencing people's decisions /
Publisher description: Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to...
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill,
c2008.
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