Encyclopedia of major marketing campaigns

Encyclopedia of major marketing campaigns /

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Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.

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Bibliographic Details
Other Authors: Riggs, Thomas, 1963- (Editor)
Format: Book
Language:English
Published: Detroit : Gale Group, <2000-2007>
Subjects:
1900-1999
Advertising campaigns > United States > History > 20th century.
Campagnes publicitaires > États-Unis > Histoire > 20e siècle.
Advertising campaigns.
Advertenties.
Reclamecampagnes.
Campanhas publicitárias > Estados unidos.
Marketing.
United States.
Encyclopedias.
History.
Description
Summary:Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
Item Description:"Matthew Miskelly, editor" of volume 3.
Physical Description:volumes <1-2> : illustrations ; 29 cm
Bibliography:Includes bibliographical references and index.
ISBN:078763042X
9780787630423
0787673560
9780787673567

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