Encyclopedia of major marketing campaigns

Encyclopedia of major marketing campaigns /

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Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.

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Bibliographic Details
Other Authors: Riggs, Thomas, 1963- (Editor)
Format: Book
Language:English
Published: Detroit : Gale Group, <2000-2007>
Subjects:
1900-1999
Advertising campaigns > United States > History > 20th century.
Campagnes publicitaires > États-Unis > Histoire > 20e siècle.
Advertising campaigns.
Advertenties.
Reclamecampagnes.
Campanhas publicitárias > Estados unidos.
Marketing.
United States.
Encyclopedias.
History.

Minnesota State Community and Technical College, Detroit Lakes

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St. Cloud State University

Holdings details from St. Cloud State University
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