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Demographic targeting : the essential role of population groups in retail marketing by Pooler, James A., 1951-
Aldershot, Hampshire ; Burlington, Vt. : Ashgate, 2002Call Number: Loading…
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Why we shop : emotional rewards and retail strategies by Pooler, James A., 1951-
Westport, Conn. : Praeger, 2003Call Number: Loading…
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83.05 economic sociology and psychology
Age groups
Aspect psychologique
Commerce de détail
Comportement
Comportement du consommateur
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Consumentengedrag
Consumer behavior
Consumers
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Einzelhandelsbetrieb
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Magasinage
Market segmentation
Marketing
Marketingstrategie
Psychological aspects
Psychologie
Retail trade
Shopping
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