Nigel Hollis

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Nigel Hollis (born 1958) is an American author, analyst, researcher, speaker and commentator on marketing. He is the author of ''The Global Brand: How to Create and Develop Lasting Brand Value in the World Market'', published by Palgrave Macmillan in 2008, and is executive vice president of the market research agency Millward Brown. Provided by Wikipedia
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  1. 1
    The global brand : how to create and develop lasting brand value in the world market

    The global brand : how to create and develop lasting brand value in the world market by Hollis, Nigel

    New York, NY : Palgrave Macmillan, 2008
    1st ed.
    Format: Book


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  2. 2
    The meaningful brand : how strong brands make more money

    The meaningful brand : how strong brands make more money by Hollis, Nigel

    New York, NY : Palgrave Macmillan, 2013
    First edition.
    Format: Book


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  3. 3
    Brand premium : how smart brands make more money

    Brand premium : how smart brands make more money by Hollis, Nigel

    New York, NY : Palgrave Macmillan, 2013
    First edition.
    Format: Book


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