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1
The daily you : how the new advertising industry is defining your identity and your worth
New Haven : Yale University Press, 2011Format: Book
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2
Perfect pitch : the art of selling ideas and winning new business
Hoboken, N.J. : Chichester : John Wiley & Sons ; John Wiley [distributor], 2007Format: Book
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3
Customer-centric marketing : supporting sustainability in the digital age
London ; Philadelphia : Kogan Page, 2015Format: Government Document Book
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4
The global brand : how to create and develop lasting brand value in the world market
New York, NY : Palgrave Macmillan, 2008
1st ed.Format: Book
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5
Jazz sells : music, marketing, and meaning
New York, NY ; Abingdon, Oxon : Routledge, 2015Format: Book
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6
Building brand authenticity : 7 habits of iconic brands
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009Format: Book
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7
Beatlemania : technology, business, and teen culture in cold war America
Baltimore, Md. : Johns Hopkins University Press, 2012Format: Book
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8
Show sold separately : promos, spoilers, and other media paratexts
New York : New York University Press, 2010Format: Book
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9
The sonic boom : how sound transforms the way we think, feel, and buy
Boston : Houghton Mifflin Harcourt, 2014Format: Book
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10
Authenticity : what consumers really want
Boston, Mass. : Harvard Business School Press, 2007Format: Book
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11
The big book of marketing : lessons and best practices from the world's greatest companies
New York : McGraw-Hill, 2010Format: Book
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12
Gender, design and marketing : how gender drives our perception of design and marketing
Farnham, Surrey ; Burlington, VT : Gower, 2009Format: Book
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13
Essentials of media planning : a marketing viewpoint
Lincolnwood, Ill., USA : NTC Business Books, 1993
3rd ed.Format: Book
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14
The fair trade scandal : marketing poverty to benefit the rich
London : Pluto Press, 2014Format: Book
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15
Brand psychology : consumer perceptions, corporate reputations
London ; Philadelphia : Kogan Page, 2015Format: Book
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16
Communicating sustainability for the green economy
Armonk, New York : SCP, Society for Consumer Psychology/M.E. Sharpe, 2014Format: Book
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17
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18
Don't think pink : what really makes women buy--and how to increase your share of this crucial market
New York : AMACOM, 2004Format: Book
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19
The supermodel and the Brillo box : back stories and peculiar economics from the world of contemporary art
New York : Palgrave Macmillan, 2014
First edition.Format: Book
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20
Remake, remodel : women's magazines in the digital age
Urbana : University of Illinois Press, 2013Format: Book