Showing 1 - 3 results of 3 for search 'Beverland, Michael', query time: 1.67s Refine Results
  1. 1
    Building brand authenticity : 7 habits of iconic brands

    Building brand authenticity : 7 habits of iconic brands by Beverland, Michael

    Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009
    Format: Book


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  2. 2
    Brand management : co-creating meaningful brands

    Brand management : co-creating meaningful brands by Beverland, Michael, Cankurtaran, Pinar

    London : Sage, 2024
    Third edition.
    Format: Book


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  3. 3
    Memorable customer experiences : a research anthology

    Memorable customer experiences : a research anthology

    Farnham : Gower, 2009
    Other Authors:
    Format: Book


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