The 100 best TV commercials-- and why they worked by Kanner, Bernice

Table of Contents: “…Show and Tell -- American Tourister, "Gorilla" -- Araldite, "Hammer and Nail" -- Cheer, "Diva" -- Matsushita Electric, "Little Fireman" -- Timex, "Acapulco Diver" -- Union Carbide, "Chick" -- Volkswagen, "Snowplow" -- The sound of Music -- Chevroler, "Baseball, Hot Dogs, Apple Pie" -- Coca-Cola, "Hilltop" -- Courage Best, "Gertcha" -- Kellogg, "Vesti" -- Heineken, "Blues Singer" -- Levi's, "Launderette" -- Solo, "Singer" -- Lip Service -- Crest, "Goodbye, Harold (the Bad Tooth)" -- Federal Express, "Fast-Paced World" -- Heineken, "Water in Majorca" -- Mates Condoms, "Chemist Shop" -- MCI, "Parents" -- Parker Pen, "Finishing School" -- Dreamscapes -- Benson & Hedges, "Swimming Pool" -- Chanel Egoiste "Balconies" -- Chanel No. 5, "Pool" -- Dunlop, "Tested for the Unexpected" -- Hovis, "Bike Ride" -- Jeep "Snow Covered" -- Marlboro, "Foggy Morning" -- National Lightbulbs, "Menu of Lights" -- Nissin Cup Noddle, "Moa/Winterelium" -- Perrier, "Le Lion" -- Smirnoff, "Message in a Bottle."…”


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Happening : design for events.

Table of Contents: “…Introduction -- Hugo Boss fashion show / villa eugenie -- Bread & butter / s1 Architektur -- Louis Vuitton launch / Louis Vuitton -- Courréges Couture show / Jean Bottineau -- Air celebration / Nike -- Diesel events / Wink -- Adidas by Stella McCartney / adidas, Gainsbury and Whiting -- Moments of skin / Totems communication & architecture -- Next simplicity / Philips Design -- 125 years Bilfinger Berger / DasProjekt -- Linde: 125 years of new ideas / Voss + Fischer -- Bloom / Tronic Studio -- Olympic rendezvous @ Samsung / Schmidhuber + Kaindl -- Dodge Caliber / design hoch drei -- The Mazda Global auto show / Imagination -- Volvo C30 experience / Knock -- Myths: automobili Lamborghini / KMS -- Project Fox / eventlabs -- Launch of Mercedes-Benz S-Class Model / Uniplan -- Football Globe Germany; 2006 FIFA World Cup / 3deluxe -- Joga Bonito / Nike -- Heineken greenspace / Adrian Caddy, Mike Kettles -- Discothéque for Versailles Off / Agence Patrick Jouin -- ArtOlive Young Talent 2005 / Featuring -- Vok Dams Gala Award / Blowupthings -- Museum Riverbank Festivals / Atelier Markgraph -- Cinekid Film Festival / Marcel Schmalgemeijer -- Burn Black Box / Storeage -- Trafalgar 200 / MICE Group.…”


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