Table of Contents:
“…Banks -- Teen futures : discourses of alienation, the social and technology in Australian science-fiction television series / Leonie Rutherford -- Chosen ones : reading the contemporary teen heroine / Jenny Bavidge -- Dawson's Creek : 'quality teen TV' and 'mainstream cult?' …”
New York ; London : Routledge, Taylor & Francis Group, 2015
Table of Contents:
“…; The Nelsons as America's favorite endorsers ; Showcasting consumer aspirations ; Buying and being American from the Andersons to the Goldbergs ; Suburban strivers, Modern family, and The middle ; Re-contextualizing sponsored sitcoms of the 1950s -- Narrowcasting schedules and stars : Narrowcast broadcasting ; Showtime's "bleak comedy" schedule pairs ; From premium to broadcast channel brands ; ABC as middlecaster ; Ozzie & Harriet and the peer-ent ; The rock 'n' roll era arrives on ABC ; My three sons and the generational accord sitcom cycle ; Wally, Ward, and Eddie Haskell on Leave it to Beaver ; From bobby soxer to beach bunny on Donna Reed ; Rock 'm' roll (& lose control) on Patty Duke and Gidget ; That kind of girl on That girl and Bewitched ; ABC's Thursday's girls schedule promotions ; Family Fridays and tween Tuesdays ; ABC's mid-1970s ratings dominance ; From TGIF to Disney Channel's friendship economy -- Cable brandcasting and Disney Channel's company voice : Disney Channel as brandcaster ; Disney Channel: a premium/basic cable hybrid ; Brandcasting through myth stories ; The obstinate optimist and "in-betweener" content ; Brandcasters and boutique content-about-content firms ; Disney's sunny outlook on stardom: YouTube to Hollywood ; Brand managing themselves: Miley Cyrus and The Jonas Brothers ; From BFF sitcoms to Disney's Friends for change ; Friends for change music videos ; Purchaser citizens and parent company sustainability -- Disney Studios' brand management on TV and blu-ray/DVD : Parent company brandcasting ; Disney brand management films?…”