Content marketing : think like a publisher-- how to use content on to market online and in social media / by Lieb, Rebecca

Table of Contents: “…Content marketing basics. What is content marketing, anyway? …”


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Content marketing : social media content marketing / by Hammond, K. L.

Table of Contents: “…Introduction -- What is content marketing? -- Content preparation -- Easy content marketing strategies -- Content marketing for social media -- Content marketing trends for 2017 -- Potential content marketing mistakes.…”


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Content marketing strategy : how to harness the power of your brand's voice / by Rose, Robert (Marketing executive)

Table of Contents: “…Foreword / by Philip Kotler -- Introduction : A New Old Story -- 1: Content, Marketing, and Strategy : Maximizing Marketing's Potential -- 2: The Three Pillars : Understanding the Fundamental Elements of a Successful Content Marketing Strategy -- 3: Designing a Strategic Purpose : Assembling Teams, Charters, and Clear Responsibilities;Chapter -- 4: The Content Marketing Operating Model : Building a Governance Frame, Process, and Repeatable Approach -- 5: Understanding Audiences : Engaging and Subscribing Audiences Is the Heart of Content Marketing -- 6: The Product Management of Content : Creating Differentiating Content Marketing -- 7: Finding Story : Structure Your Story Before You Create the Content -- 8: Measurement By Design : Developing the Right Return On Your Investment -- 9: Story Mapping : Writing the Road Map to Your Content Marketing Strategy -- Conclusion: Forecasting the Future of Content Marketing Strategy.…”


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Content marketing for dummies / by Gunelius, Susan

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Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism / by Cramer, Theresa, 1981-

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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / by Gamble, Stephen

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Master content marketing : a simple strategy to cure the blank page blues and attract a profitable audience / by Wilson, Pamela

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Content marketing strategy : harness the power of your brand's voice / by Rose, Robert (Marketing executive)

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Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money / by Leroux Miller, Kivi, 1969-

Table of Contents: “…Finding a new path: the power of content marketing -- Hearing the call of the wild: the case for changing your communications approach -- Understanding this trek: how content marketing is different -- Planting your flag at the destination: setting content marketing goals and measuring progress -- Who will go with you: redefining your marketing relationships -- Making friends on the trail: what supporters, participants, and influencers want from you -- Deciding on your trail name: The voice and style you want to be known for -- Carrying the load: how to staff your content marketing strategy -- Envision the journey: preparing your content marketing plan -- Mapping it out: sketching out your big picture communications timeline -- What you'll talk about: deciding on the core topics you want to be known for -- Building your itinerary: designing your editorial calendar and adding your original content to it -- Conserving energy on the trail: repurposing your original content -- Handling surprises along the way: how to merge in what you can't plan -- Set out on your trek: implementing your content marketing strategy -- Living in the moment: create relevant content for here and now -- Your Swiss Army Knife: reliable nonprofit content that always works -- Foraging and filtering: curating content created by others -- The best trail mix recipe ever: adding metaphors and humor to your communications -- High tech on the trail: how technology helps -- The right provisions for the journey: what you need to know about the channels you choose -- Websites -- Blogs -- Email -- Print newsletters -- Facebook -- Twitter Google+ -- Video -- Images -- Pinterest -- Mobile devices.…”


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Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / by Pulizzi, Joe

Table of Contents: “…Content marketing: there and back again :…”


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Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / by Didner, Pam

Table of Contents: “…-- What are the 4P's of the global content marketing cycle? -- Organize a team for global content marketing success -- The first P of the global content marketing cycle: Plan -- The second P of the global content marketing cycle: Produce -- The third P of the global content marketing cycle: Promote -- The fourth P of the global content marketing cycle: Perfect -- Skills needed for global content marketers -- Future of global content marketing.…”


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Valuable content marketing : how to make quality content your key to success / by Jefferson, Sonja

Table of Contents: “…-- Eight reasons to love valuable content marketing -- Take action -- 03 Guiding principles for your valuable content -- Eight guiding principles for valuable content marketing -- Take action -- Part Two What valuable content? …”


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Managing content marketing : the real-world guide for creating passionate subscribers to your brand / by Rose, Robert

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Effective SEO and content marketing : the ultimate guide for maximizing free web traffic / by Papagiannis, Nicholas

Table of Contents: “…Getting on the same page -- Your website -- What brands are missing to optimize organic traffic -- Stakeholders for the modern SEO and organic content process -- Data-informed creative -- The best content that can drive traffic -- Thinking beyond traditional search : looking at other critical search venues -- Optimizing for the future -- SEO and content marketing for your small business -- Creating your optimization path -- Case studies.…”


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Content marketing strategies for dummies / by Diamond, Stephanie

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High-impact content marketing : strategies to make your content intentional, engaging and effective / by Virji, Purna

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Online content marketing in 30 minutes / by Slater, Derek

“…Online content marketing in thirty minutes…”


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Essentials of thought leadership & content marketing : boost your brand, increase your market share, and generate qualified leads / by Kaplan, Paul M., 1972-

“…Essentials of thought leadership and content marketing…”


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Content chemistry : the illustrated handbook for content marketing / by Crestodina, Andy

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The Librarian's nitty-gritty guide to content marketing / by Solomon, Laura, 1967-

Table of Contents: “…Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? …”


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