Table of Contents:
“…Introduction : lessons and methods from eBay -- Between security and distrust : eBay's brand, fan, and virtual communities -- Pins, cards, and Griffith's jacket : producing identity and brand communities through eBay -- You can 'get it on' eBay: selling gender, sexuality, and organizational logic through the interface -- eBay's visible masculinities : 'gay' and 'gay interest' listings and the politics of describing -- eBay boys will be lesbians : viewing 'lesbian' and 'lesbian interest' vintage photography listings -- Re-collecting black Americana on eBay -- Afterword : everything in moderation: the regulating aspects of Craigslist and the moral assertions of 'community flagging'.…”