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Humankind
New York : London : PowerHouse ; Turnaround [distributor], 2010Subjects: “…Leo Burnett Company.…”
1st ed.
Format: Book
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4
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Communications of an advertising man: selections from the speeches, articles, memoranda, and miscellaneous writings of Leo Burnett.
Chicago, 1961
[1st ed.]Format: Book
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6
A tribute to Leo Burnett through a selection of the inspiring words that he wrote or spoke.
Chicago : Leo Burnett Co., 1971Format: Book
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7
The art of writing advertising : conversations with William Bernbach, George Gribben, Rosser Reeves, David Ogilvy, Leo Burnett /
Lincolnwood, Ill. : NTC Business Books, 1987Table of Contents: “…William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.…”
Format: Book
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8
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The art of writing advertising : conversations with William Bernbach ... [et al.]
Lincolnwood, Ill. : NTC Business Books, 1987Table of Contents: “…William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.…”
Format: Book
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10
The art of writing advertising : conversations with William Bernbach ... [et al.]
New York, NY : McGraw-Hill, 2003Table of Contents: “…William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.…”
Format: Book
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11
The art of writing advertising ; conversations with William Bernbach [and others]
[Chicago] : Advertising Publications, 1965Table of Contents: “…William Bernbach.--Leo Burnett.--George Gribbin.--David Ogilvy.--Rosner Reeves.…”
Format: Book
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12
The Sri Lanka story : 65,525 square kilometres of opportunity.
[Colombo] : B.T. Options for Leo Burnett Solutions Inc., 2002Format: Book
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A celebration of 21 years of radio advertising
London : Radio Advertising Bureau, 1994Table of Contents: “…Introduction (David Longman) -- Lewis Blackwell (Creative review) -- David Abbott (Abbott Mead Vickers BBDO) : Imperial War Museum, Beamish, DHL, Life of Brian -- Tony Cox (BMP DDB Needham) : Volvo, Walkers Night Club, Scottish health education -- Giles Keeble (Leo Burnett) : RSPCA, Heineken, Stimorol -- Nick Welch (Collett Dickenson Pearce) : Lal Toofan, Irn Bru -- Tim Mellors (GGT) : Heineken, Philips, Kodacolor Gold -- Patrick Collister (Ogilvy & Mather) : Philips -- Barbara Nokes (CME KHBB) : Bergasol, Boost -- John Hegarty (Bartle Bogle Hegarty) : Tooheys -- Tim Delaney (Leagas Delaney) : Sony, Philips.…”
Format: Audio
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Advertisers at work
[New York] : Apress : Distributed by Springer Science+Business Media, 2012Table of Contents: “…Chris Raih, co-founder and managing director, Zambezi -- Kristen Cavallo, chief strategy officer, Mullen -- Luke Sullivan, former creative director, GSD&M Idea City -- Mike Hughes, president, the Martin Agency -- Susan Credle, chief creative officer, Leo Burnett North America -- Marshall Ross, chief creative officer, Cramer-Krasselt -- Edward Boches, chief innovation officer, Mullen -- Doug Fidoten, president, Dentsu America -- David Oakley, creative director, BooneOakley -- Anne Bologna, managing director, MDC Partners -- Jayanta Jenkins, global creative director, TBWA/Chiat/Day -- Eric Kallman, executive creative director, Barton F. …”
Format: Book
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Say it & live it : 50 corporate mission statements that hit the mark
New York : Doubleday, 1995Table of Contents: “…Road Maps for the High Road -- AT&T -- Hanna Andersson -- Avis -- Barrick -- Ben & Jerry's -- Binney & Smith -- Boeing -- Boston Beer Company -- Leo Burnett -- Campbell & Ferrara Nurseries -- Celestial Seasonings -- Trammell Crow Company -- Dayton Hudson Corporation -- Delta Air Lines -- Gannett -- GEICO -- General Electric -- General Mills -- Georgia-Pacific -- Gerber -- Gillette -- Goodyear -- Hallmark -- Honda of America -- IBM -- Intel -- Johnson & Johnson -- Mary Kay Cosmetics Inc. -- Kellogg -- Arthur D. …”
1st ed.
Format: Book
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The 100 best TV commercials-- and why they worked
New York : Times Business, 1999
1st ed.Format: Book
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Marketing masters.
Chicago, Ill. : American Marketing Association, 1991Table of Contents: “…Smith -- Marketing snags and fallacies / Leo Burnett -- Some criteria for judging the quality of surveys / W. …”
Format: Book
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20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all
New York : Crown Publishers, 2000
1st ed.Format: Book
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Advertising exposure, memory, and choice
Hillsdale, N.J. : L. Erlbaum, 1993Format: Conference Proceeding Book
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The loyalty effect : the hidden force behind growth, profits, and lasting value
Boston, Massachusetts : Harvard Business School Press, 1996Format: Book