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  1. 1
    Brand new China : advertising, media, and commercial culture

    Brand new China : advertising, media, and commercial culture by Wang, Jing, 1950-

    Cambridge, Mass. : Harvard University Press, 2008
    Format: Book


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  2. 2
    Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

    Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands by Lindstrom, Martin, 1970-

    London ; Sterling, VA : Kogan Page, 2003
    Format: Book


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  3. 3
    (Re)inventing the brand : can top brands survive the new market realities?

    (Re)inventing the brand : can top brands survive the new market realities? by Kapferer, Jean-Noël

    London ; Milford, Ct. : Kogan Page, 2001
    Format: Book


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  4. 4
    Managing brand equity : capitalizing on the value of a brand name

    Managing brand equity : capitalizing on the value of a brand name by Aaker, David A.

    New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991
    Format: Book


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  5. 5
    Branded customer service : the new competitive edge

    Branded customer service : the new competitive edge by Barlow, Janelle, 1943-

    San Francisco, Calif. : Berrett-Koehler, 2004
    1st ed.
    Format: Book


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  6. 6
    A theory of genericization on brand name change

    A theory of genericization on brand name change by Clankie, Shawn

    Lewiston : E. Mellen, 2002
    Format: Book


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  7. 7
    Buzz : harness the power of influence and create demand

    Buzz : harness the power of influence and create demand by Salzman, Marian L.

    Hoboken, N.J. : J. Wiley, 2003
    Format: Book


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  8. 8
    Brand sense : build powerful brands through touch, taste, smell, sight, and sound

    Brand sense : build powerful brands through touch, taste, smell, sight, and sound by Lindstrom, Martin, 1970-

    New York : Free Press, 2005
    Format: Book


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  9. 9
    The fall of advertising and the rise of PR

    The fall of advertising and the rise of PR by Ries, Al

    New York : HarperBusiness, 2002
    Format: Book


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  10. 10
    Advertising and integrated brand promotion

    Advertising and integrated brand promotion by O'Guinn, Thomas C., Allen, Chris T., Scheinbaum, Angeline Close, Semenik, Richard J.

    Australia ; Boston, MA, USA : Cengage, 2019
    Eighth edition.
    Format: Book


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