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1
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2
Readings in the analysis of survey data
Chicago, Ill. : American Marketing Association, 1980Format: Book
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3
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4
Advances in business marketing and purchasing.
Greenwich, Conn. :; Bingley, UK : JAI Press,; Emerald Group Publishing Limited 1992Format: Serial
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5
Industrial marketing research : techniques and practices
New York : Van Nostrand Reinhold, 1984
2nd ed.Format: Book
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6
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7
Data-driven marketing content : a practical guide
Bingley, UK : Emerald Group Publishing, 2019
First edition.Format: Book
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8
Marketing research : measurement & method : a text with cases
New York : London : Macmillan ; Collier Macmillan, 1990
5th ed.Format: Book
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9
Questionnaire design : how to plan, structure, and write survey material for effective market research
London ; Sterling, VA : Kogan Page, 2004Format: Book
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10
The Politz papers : science and truth in marketing research
Chicago, Ill. : American Marketing Association, 1990Format: Book
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11
Doing research projects in marketing, management and consumer research
London ; New York : Routledge, 2003Format: Book
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12
Consumer insight : how to use data and market research to get closer to your customer
London ; Sterling, Va. : Kogan Page, 2004Format: Book
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13
Advertising and anthropology : ethnographic practice and cultural perspectives
London : Berg Publishers, 2012
English edition.Format: Book
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14
Multivariate methods for market and survey research
Chicago : American Marketing Association, 1977Format: Book
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15
The handbook for focus group research
Thousand Oaks, Calif. : Sage Publications, 1998
2nd ed., rev. and expanded.Format: Book
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16
Marketing research that won't break the bank : a practical guide to getting the information you need
San Francisco : Jossey-Bass, 2002
1st ed.Format: Book
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17
Using qualitative research in advertising : strategies, techniques, and applications
Thousand Oaks, Calif. : SAGE, 2012
2nd ed.Format: Book
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18
Essentials of marketing research
Mason, Ohio : South-Western/CENGAGE Learning, 2010
4th ed.Format: Book
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19
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20