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1
Exotic visions in marketing theory and practice
Westport, Conn. : Quorum Books, 2002Format: Book
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2
Sports marketing : creating long term value
Cheltenham, UK : Edward Elgar, 2013Format: Book
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3
1987 AMA Winter Educators' Conference : marketing theory
Chicago, Ill. : American Marketing Association, 1987Format: Conference Proceeding Book
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4
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Armonk, N.Y. : M.E. Sharpe, 2010Format: Book
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5
Foundations of marketing theory : toward a general theory of marketing
Armonk, N.Y. : M.E. Sharpe, 2002Format: Book
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6
Theory construction in marketing : some thoughts on thinking
New York : Wiley, 1982Format: Book
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7
Marketing theory : the philosophy of marketing science
Homewood, Ill. : R.D. Irwin, 1983Format: Book
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8
The history of marketing thought
[Columbus, Ohio] : Grid [Inc.], 1976
2d ed.Format: Book
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9
The history of marketing science
New Jersey : World Scientific, 2014Format: Book
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10
Prove it before you promote it : how to take the guesswork out of marketing
Hoboken, N.J. : John Wiley & Sons, 2009Format: Book
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11
Social marketing : promoting the causes of public and nonprofit agencies
Boston : Allyn and Bacon, 1990Format: Book
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