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1
Children as consumers : insights and implications
Lexington, Mass. : Lexington Books, 1987Format: Book
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2
Getting wiser to teens : more insights into marketing to teenagers
Ithaca, N.Y. : New Strategist Publications, 2004
[New update].Format: Book
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3
Children as consumers : a psychological analysis of the young people's market
London ; New York : Routledge, 1998Format: Book
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4
Youth, media, and advertising
Austin : Bureau of Business Research, Graduate School of Business, University of Texas at Austin, 1971Format: Book
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5
Wise up to teens : insights into marketing and advertising to teenagers
Ithaca, N.Y. : New Strategist Publications, 1999
2nd ed.Format: Book
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6
The youth market; its dimensions, influence, and opportunities for you
New York, Media Books 1970Format: Book
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7
Youth marketing to digital natives
Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2021Format: Book
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8
The kids market : myths and realities
Ithaca, NY : Paramount Market, 1999Format: Book
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9
Born to buy : the commercialized child and the new consumer culture
New York : Scribner, 2004Format: Book
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10
Zconomy : how Gen Z will change the future of business-and what to do about it
New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2020
First edition.Format: Book
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11
Growing up postmodern : neoliberism and the war on the young
Lanham, Md. : Rowman & Littlefield, 2002Format: Book
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12
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing
Chicago, Ill. : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, 1992Format: Book
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13
Kids as customers : a handbook of marketing to children
New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1992Format: Book
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14
Children and money : a parents' guide
New York : Charterhouse, 1975Format: Book
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