Showing 1 - 14 results of 14 for search '', query time: 0.08s Refine Results
  1. 1
    Children as consumers : insights and implications

    Children as consumers : insights and implications by McNeal, James U.

    Lexington, Mass. : Lexington Books, 1987
    Format: Book


    Save to List
    Saved in:
  2. 2
    Getting wiser to teens : more insights into marketing to teenagers

    Getting wiser to teens : more insights into marketing to teenagers by Zollo, Peter

    Ithaca, N.Y. : New Strategist Publications, 2004
    [New update].
    Format: Book


    Save to List
    Saved in:
  3. 3
    Children as consumers : a psychological analysis of the young people's market

    Children as consumers : a psychological analysis of the young people's market by Gunter, Barrie

    London ; New York : Routledge, 1998
    Format: Book


    Save to List
    Saved in:
  4. 4
    Youth, media, and advertising

    Youth, media, and advertising by James, Don L.

    Austin : Bureau of Business Research, Graduate School of Business, University of Texas at Austin, 1971
    Format: Book


    Save to List
    Saved in:
  5. 5
    Wise up to teens : insights into marketing and advertising to teenagers

    Wise up to teens : insights into marketing and advertising to teenagers by Zollo, Peter

    Ithaca, N.Y. : New Strategist Publications, 1999
    2nd ed.
    Format: Book


    Save to List
    Saved in:
  6. 6
    The youth market; its dimensions, influence, and opportunities for you

    The youth market; its dimensions, influence, and opportunities for you by Helitzer, Melvin, Heyel, Carl, 1908-2000

    New York, Media Books 1970
    Format: Book


    Save to List
    Saved in:
  7. 7
    Youth marketing to digital natives

    Youth marketing to digital natives by Batat, Wided

    Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2021
    Format: Book


    Save to List
    Saved in:
  8. 8
    The kids market : myths and realities

    The kids market : myths and realities by McNeal, James U.

    Ithaca, NY : Paramount Market, 1999
    Format: Book


    Save to List
    Saved in:
  9. 9
    Born to buy : the commercialized child and the new consumer culture

    Born to buy : the commercialized child and the new consumer culture by Schor, Juliet

    New York : Scribner, 2004
    Format: Book


    Save to List
    Saved in:
  10. 10
    Zconomy : how Gen Z will change the future of business-and what to do about it

    Zconomy : how Gen Z will change the future of business-and what to do about it by Dorsey, Jason R. (Jason Ryan), Villa, Denise

    New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2020
    First edition.
    Format: Book


    Save to List
    Saved in:
  11. 11
    Growing up postmodern : neoliberism and the war on the young

    Growing up postmodern : neoliberism and the war on the young

    Lanham, Md. : Rowman & Littlefield, 2002
    Format: Book


    Save to List
    Saved in:
  12. 12
    Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing

    Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing by Hollander, Stanley C., 1919-

    Chicago, Ill. : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, 1992
    Format: Book


    Save to List
    Saved in:
  13. 13
    Kids as customers : a handbook of marketing to children

    Kids as customers : a handbook of marketing to children by McNeal, James U.

    New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1992
    Format: Book


    Save to List
    Saved in:
  14. 14
    Children and money : a parents' guide

    Children and money : a parents' guide by Weinstein, Grace W.

    New York : Charterhouse, 1975
    Format: Book


    Save to List
    Saved in:

Search Tools: