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1
Images that work : creating successful messages in marketing and high stakes communication
Westport, Conn. : Quorum, 1999Format: Book
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2
Purple cow : transform your business by being remarkable
New York : Portfolio, 2009Format: Book
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3
Advocacy : championing ideas and influencing others
New Haven : Yale University Press, 2011Format: Book
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4
Business/industrial marketing and communications : key to more productive selling
Chicago : Crain Books, 1978Format: Book
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5
Advertising, promotion & supplemental aspects of integrated marketing communications
Mason, Ohio : Thomson South-Western, 2003
6th ed.Format: Book
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6
Beyond disruption : changing the rules in the marketplace
New York : Wiley, 2002Format: Book
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7
Strategic creativity : a business field guide to advertising, branding, and design
New York, NY : Routledge, 2022Format: Book
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8
Advertising communications & promotion management
New York : McGraw-Hill Companies, 1997
2nd ed.Format: Book
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9
Unleashing the power of PR : a contrarian's guide to marketing and communication
San Francisco : Jossey-Bass, 2006
1st ed.Format: Book
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10
The marketing communications process
New York : McGraw-Hill, 1976Format: Book
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11
Advertising & the End of the World
Northhampton, MA : Media Education Foundation, 2002Format: DVD
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12
Introduction to advertising & promotion : an integrated marketing communications perspective
Homewood, IL : Irwin, 1993
2nd ed.Format: Book
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13
Writing marketing copy to get results
London : Business Press, 1999
2nd ed.Format: Book
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14
Strategies for implementing integrated marketing communications
Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, 1997Format: Book
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15
Value-added public relations : the secret weapon of integrated marketing
Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, 1998Format: Book
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16
Business to business communications handbook
Lincolnwood, Ill. : NTC Business Books in conjunction with the Association of National Advertisers, 1992Format: Book
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17
Marketing public relations : the hows that make it work
Ames : Iowa State University Press, 2000
1st pbk. ed.Format: Book
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18
Branding Black womanhood : media citizenship from Black power to Black girl magic
New Brunswick : Rutgers University Press, 2022Format: Book
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19
Marketing communications : from fundamentals to strategies
Lexington, Mass. : D.C. Heath., 1987Format: Book
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20
Creating images and the psychology of marketing communication
Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006Format: Book
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