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  1. 1
    Branding TV : principles and practices

    Branding TV : principles and practices by McDowell, Walter

    Washington, DC : National Association of Broadcasters, 1999
    Format: Book


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  2. 2
    The experience effect : engage your customers with a consistent and memorable brand experience

    The experience effect : engage your customers with a consistent and memorable brand experience by Joseph, Jim, 1963-

    New York : AMACOM, 2010
    Format: Book


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  3. 3
    Superfans : the easy way to stand out, grow your tribe, and build a successful business

    Superfans : the easy way to stand out, grow your tribe, and build a successful business by Flynn, Pat (Online business consultant)

    Format: Book


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  4. 4
    The compass and the nail : how the Patagonia model of loyalty can save your business and might just save the planet

    The compass and the nail : how the Patagonia model of loyalty can save your business and might just save the planet by Wilson, Craig (Businessman)

    Los Angeles, CA : Vireo/Rare Bird, 2019
    First trade paperback edition.
    Format: Book


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  5. 5
    The brand flip : why customers now run companies--and how to profit from it : a whiteboard overview

    The brand flip : why customers now run companies--and how to profit from it : a whiteboard overview by Neumeier, Marty

    [San Francisco, CA] : New Riders, 2016
    Format: Book


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  6. 6
    Driving loyalty : turning every customer and employee into a raving fan for your brand

    Driving loyalty : turning every customer and employee into a raving fan for your brand by Kazanjian, Kirk

    New York : Crown Business, 2013
    1st ed.
    Format: Book


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  7. 7
    Loyalty 3.0 : how big data and gamification are revolutionize customer and employee engagement

    Loyalty 3.0 : how big data and gamification are revolutionize customer and employee engagement by Paharia, Rajat

    New York : McGraw-Hill, 2013
    Format: Book


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  8. 8
    Building loyalty programs for infrequently purchased products : a primer for marketing managers

    Building loyalty programs for infrequently purchased products : a primer for marketing managers by Lissack, Karen J.

    1999
    Format: Thesis Book


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  9. 9
    Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

    Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement by Paharia, Rajat

    New York : McGraw-Hill, 2013
    Format: Book


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  10. 10
    All consumers are not created equal : the differential marketing strategy for brand loyalty and profits

    All consumers are not created equal : the differential marketing strategy for brand loyalty and profits by Hallberg, Garth

    New York : John Wiley & Sons, 1995
    Format: Book


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  11. 11
    Brand failures

    Brand failures by Haig, Matt, 1975-

    London ; Sterling, Va. : Kogan Page, 2003
    Format: Book


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  12. 12
    An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

    An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself by Cochetel, Fabrice

    2006
    Format: Thesis Book


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  13. 13
    Ethical chic : the inside story of the companies we think we love

    Ethical chic : the inside story of the companies we think we love by Hawthorne, Fran

    Boston : Beacon Press, 2012
    Format: Book


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  14. 14
    Brand loyalty : measurement and management

    Brand loyalty : measurement and management by Jacoby, Jacob, Chestnut, Robert W.

    New York : Wiley, 1978
    Format: Book


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  15. 15
    Brand failures

    Brand failures by Haig, Matt

    London ; Sterling, VA. : Kogan Page, 2003
    Format: Electronic eBook
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  16. 16
    Brand failures : the truth about the 100 biggest branding mistakes of all time

    Brand failures : the truth about the 100 biggest branding mistakes of all time by Haig, Matt

    London ; Sterling, VA. : Kogan Page, 2003
    Format: Book


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  17. 17
    Brand failures : the truth about the 100 biggest branding mistakes of all time

    Brand failures : the truth about the 100 biggest branding mistakes of all time by Haig, Matt

    London ; Philadelphia : Kogan Page, 2011
    2nd ed.
    Format: Book


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  18. 18
    Customer loyalty : a guide for time travelers

    Customer loyalty : a guide for time travelers by Robinson, Sionade

    Basingstoke [England] ; New York : Palgrave Macmillan, 2006
    Format: Book


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  19. 19
    Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

    Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement by Paharia, Rajat

    New York : McGraw-Hill, 2013
    Format: Government Document Book


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  20. 20
    The invisible grail : in search of the true language of brands

    The invisible grail : in search of the true language of brands by Simmons, John, 1948-

    London : Texere, 2003
    Format: Book


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