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1
Encyclopedia of major marketing campaigns
Detroit : Gale Group, 2000Format: Book
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2
Images that work : creating successful messages in marketing and high stakes communication
Westport, Conn. : Quorum, 1999Format: Book
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3
The idea writers : copywriting in a new media and marketing era
New York, NY : Palgrave Macmillan, 2010
1st ed.Format: Book
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4
Endless propaganda : the advertising of public goods
Toronto ; Buffalo : University of Toronto Press, 2000Format: Book
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5
Advertising handbook for health care services
New York : Haworth Press, 1986Format: Book
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6
The language of advertising : written texts
London : Routledge, 2002
2nd ed.Format: Book
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7
The new maximarketing
New York : McGraw-Hill, 1996Format: Book
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8
Dictionary of marketing and advertising
New York : J. Wiley, 1995Format: Book
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9
When ads work : new proof that advertising triggers sales
New York : Lexington Books, 1995Format: Book
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10
5,110 days in Tokyo and everything's hunky-dory : the marketer's guide to advertising in Japan
Westport, Conn. : Quorum Books, 2000Format: Book
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11
Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies
New York : Quorum Books, 1986Format: Book
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12
Television and political advertising
Hillsdale, N.J. : L. Erlbaum Associates, 1991Format: Book
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13
Fundamentals of copy & layout
Lincolnwood, Ill. : National Textbook Co., 1997
3rd ed.Format: Book
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14
Hitting the sweet spot : how consumer insights can inspire better marketing and advertising
Chicago, IL : Copy Workshop, 1992Format: Book
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15
The business of children's entertainment
New York : Guilford Press, 1998Format: Book
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16
Advertising : concept and copy
New York : W.W. Norton, 2006
2nd ed.Format: Government Document Book
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17
Disruption : overturning conventions and shaking up the marketplace
New York : John Wiley & Sons, 1996Format: Book
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18
Best ads : sex in advertising
London : Batsford, 1996Format: Book
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19
The history of street literature : the story of broadside ballads, chapbooks, proclamations, news-sheets, election bills, tracts, pamphlets, cocks, catchpennies and other ephemera
Newton Abbot : David and Charles, 1973Format: Book
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20
Marketing to and through kids
New York : McGraw-Hill Inc., 1993Format: Book
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