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  1. 1
    Marketing scales handbook : a compilation of multi-item measures

    Marketing scales handbook : a compilation of multi-item measures by Bruner, Gordon C., 1954-

    Chicago, Ill., USA : American Marketing Association, 1994
    Format: Book


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  2. 2
    Scale development : theory and applications

    Scale development : theory and applications by DeVellis, Robert F.

    Newbury Park, Calif. : Sage, 1991
    Format: Book


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  3. 3
    Unidimensional scaling

    Unidimensional scaling by McIver, John P.

    Beverly Hills : Sage Publications, 1981
    Format: Book


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  4. 4
    Three-way scaling and clustering

    Three-way scaling and clustering by Arabie, Phipps

    Newbury Park : Sage Publications, 1987
    Format: Book


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  5. 5
    Marketing scales handbook : a compilation of multi-item measures

    Marketing scales handbook : a compilation of multi-item measures by Bruner, Gordon C., 1954-

    Chicago, Ill., USA : American Marketing Association, 1992
    Format: Book


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  6. 6
    Summated rating scale construction : an introduction

    Summated rating scale construction : an introduction by Spector, Paul E.

    Newbury Park, Calif. : Sage Publications, 1992
    Format: Book


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