Imagine : how creativity works / by Lehrer, Jonah

“…How creativity works…”


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Mário de Andrade : the creative works / by Suárez, José I., 1951-

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Home words : an anthology of creative works /

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Creative marketing communications : a practical guide to planning, skills and techniques by Yadin, Daniel L.

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Standing on the shoulders of giants : Hermann Vaske's conversations with the masters of advertising by Vaske, Hermann

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Marketing strategies, tactics, and techniques : a handbook for practitioners by Rogers, Stuart C. (Stuart Clark)

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Russia's underground poets

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Creative organization theory : a resourcebook by Morgan, Gareth, 1943-

Table of Contents: “…-- Viewing Your Organization as if You Are a Visitor from a Foreign Land -- Where's The Customer -- Some Thought Patterns -- Today's Solutions Shape Tomorrow's Problems -- Mindstretchers -- Ideas and Solutions -- Part Two: Readings, Stories And Other Resources -- The Evolution of Organization Theory -- Max Weber's Concept of Bureaucracy -- Taylor, Schmidt and Scientific Management -- How to Kill Creativity -- Working Under Mechanized Systems of Production -- Computers and the Mechanization of Intellectual Work -- From Bureaucracies to Networks -- The Emergence of New Organizational Forms -- Organization Design -- An Information Processing Perspective -- Organizational Technologies -- Organizational Environments -- The Emergence of Turbulent Environments -- The Contingency Approach -- Analyzing Relations Between Organization and Environment -- Differentiation and Integration -- One of the Paradoxes of Management -- Collective Strategy -- The Management of Interorganizational Relations -- Tit for Tat -- A Strategy for Cooperation and Survival -- Organization and Environment -- Adaptation or Selection -- Do Organizations `Enact' Their Environments? …”


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A new history of animation by Furniss, Maureen

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Cutting edge advertising : how to create the world's best print for brands in the 21st century by Aitchison, Jim

Table of Contents: “…Unconventional wisdom -- How to find your voice -- The eight greatest lies you will ever be told -- The creative work before the creative work -- How to get an idea -- The five critical choices -- How to craft visuals -- How to craft copy -- The global view -- The cutting edge agenda.…”


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Gustav Mahler. by Walter, Bruno, 1876-1962

Table of Contents: “…RECOLLECTION -- First Meeting -- Hamburg -- Steinbach -- Vienna -- Last Years -- REFLECTION -- Re Creative Work -- At the Head of the Opera -- THe Conductor -- Creative Work -- Personality -- GUSTAV MAHLER BY ERNST KRENEK -- Bohemian, Jew, German, Austrian -- Mahler and Bruckner -- Odyssey Through Operatic Provine -- Prague and Leipzig --Professioanl Dilemma -- Operas -- Budapest -- Hamburg -- Foretokens of Surrealism -- Mahler and Strauss -- Mahler and Stauss -- Mahler in Vienna -- Life in Vienna -- On the Threshold of "New Music" -- Mahler Leaves Vienna -- Mahler and America --Exit.…”


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The intellectual life : its spirit, conditions, methods by Sertillanges, A.-D., 1863-1948

Table of Contents: “…The intellectual vocation -- The virtues of a Catholic intellectual -- The organisation of life -- The time of work -- The field of work -- The spirit of work -- Preparation for work -- Creative work -- The worker and the man.…”


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Inside her pretty little head : a new theory of female motivation and what it means for marketing by Cunningham, Jane, 1969-

Table of Contents: “…The science bit -- The male achievement impulse and the female Utopian impulse -- The masculinity of marketing -- The altruism code -- The aesthetic code -- The ordering code -- The connecting code -- The codes in practice -- The feminine brand -- The way women buy -- The female media network -- The creative work that works -- The new organisation.…”


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Schoenberg's new world : the American years by Feisst, Sabine

Table of Contents: “…Negotiating three identities: Schoenberg's socialization and creative work in America -- 4. Schoenberg performance in America -- 5. …”


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Mario Botta : the complete works by Botta, Mario, 1943-

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The muse that sings : composers speak about the creative process by McCutchan, Ann

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Using qualitative research in advertising : strategies, techniques, and applications

Table of Contents: “…Introduction and overview -- A qualitative view of the world -- Ethnographic methods for advertising research -- Listening to consumers -- Projective and elicitation techniques -- Qualitative research online -- Using research to inspire great creative work -- Balancing ideals and real-world constraints -- Evaluating the work of planners and parting thoughts -- Conducting a long interview -- Putting your skills to use -- Disney's Animal Kingdom Theme Park : A case study.…”


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Searching for Sycorax : Black women's hauntings of contemporary horror by Brooks, Kinitra Dechaun

Table of Contents: “…Sycorax's power of revision : reconstructing black women's counternarratives -- Appendix : creative work summary.…”


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Common as air : revolution, art, and ownership by Hyde, Lewis, 1945-

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Gustav Mahler in Vienna

Table of Contents: “…/ Pierre Boulez -- The Vienna of Gustav Mahler / Hilde Spiel -- Gustav Mahler's roads to Vienna / Henry-Louis de La Grange -- Gustav Mahler's summer retreats / Gottfried Scholz -- Gustav Mahler as director of the Vienna Opera / Marcel Prawy -- Gustav Mahler's private life in Vienna / Henry-Louis de La Grange -- Gustav Mahler and the Vienna Philharmonic Orchestra / Sigrid Wiesmann -- Gustav Mahler's creative work in his Vienna years / Friedrich C. Heller -- Gustav Mahler's farewell and return home / Wolf Rosenberg.…”


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