Notre Dame, Ind. : University of Notre Dame Press, 1998
Table of Contents:
“…. -- Hanna Andersson -- Herman Miller -- Hershey -- Hewlett Packard -- Hong Kong Ethics Development Centre -- Hormel Food Corporation -- Hyatt -- Johnson & Johnson -- Johnson Controls -- Kroger -- LEGO -- Levi Strauss & Co. -- Marriott -- Mary Kay -- Merrill Lynch -- Metal Leve -- Nahser Agency -- Nalco Chemical Company -- Nortel -- J.C. …”
Table of Contents:
“…Army's best recruitment tool -- Why Howard Stern is earning Sirius money -- Why Oprah gave away Pontiacs -- Data mining : why your TV may think you're gay -- Search : how Aubuchon bested the hardware goliaths -- Why Honda hates the Internet and those who haunt it -- Why grown men visit LegoLand -- Why you can't find a cell phone just for talking -- Why, if you've signed up on the do-not-call registry, you're still besieged by telemarketers -- Why you won't have a clue that General Motors is behind the blog -- Why the New Yorker was trashed for teaming with Target -- Why our eyeballs stopped counting -- Why the smart money moved its chips from poker to Bulls -- What's really sexy about porn? …”