Curation nation : how to win in a world where consumers are creators /
Curation "enables people to sort through the digital excess and find what's relevant . . . Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the on...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2011.
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| Subjects: |
| Summary: | Curation "enables people to sort through the digital excess and find what's relevant . . . Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future"--P.[2] of dust jacket. |
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| Item Description: | "Why the future of content is context" -- cover. |
| Physical Description: | xiv, 284 p. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 263-274) and index. |
| ISBN: | 9780071760393 0071760393 |