The Kelloggs : the battling brothers of Battle Creek

The Kelloggs : the battling brothers of Battle Creek /

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2017 National Book Critics Circle Award Finalist for Nonfiction. "What's more American than Corn Flakes?" --Bing Crosby. From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addict...

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Bibliographic Details
Main Author: Markel, Howard (Author)
Format: Book
Language:English
Published: New York : Vintage Books, July, 2018.
Edition:First Vintage books edition.
Subjects:
Kellogg, John Harvey, > 1852-1943.
Kellogg, W. K. > (Will Keith), > 1860-1951.
Battle Creek Sanitarium (Battle Creek, Mich.) > History.
Kellogg Toasted Corn Flake Company > History.
Kellogg Company > History.
Physicians > Michigan > Biography.
Industrialists > Michigan > Biography.
Battle Creek (Mich.) > Biography.
Biographies.
Table of Contents:
  • Author's note
  • Introduction : The Cain and Abel of America's heartland
  • Part I [1]. "Michigan fever"
  • 1. "Go west, young man"
  • 2. The chosen one
  • 3. New brooms sweep clean
  • 4. Long-distance learning
  • Part II [2]. An empire of wellness
  • 5. Building the San
  • 6. "What's more American than corn flakes?"
  • 7. "Fire!" ... and cease-fire
  • 8. The new San
  • Part III [3]. Manufacturing health
  • 9. The San's operations
  • 10. A "university of health"
  • 11. Will's place
  • Part IV [4]. Battles of old age
  • 12. The prison of resentment
  • 13. The doctor's crusade against race degeneracy
  • 14. A full plate
  • 15. "Uneasy lies the head that wears a crown"
  • 16. The final score
  • Acknowledgments
  • Notes
  • Index.

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