Table of Contents:
  • The Public Still Owns the Air / Norman Cousins
  • Congress and the Control of Radio-Broadcasting / Carl J. Friedrich and Evelyn Sternberg
  • Great Change-overs for You / Marshall McLuhan
  • The Road to Responsibility / William S. Paley
  • Remarks Before the International Radio and Television Society / E. William Henry
  • Insights into Broadcast International Profits / Emanuel Celler
  • Television's Role in the American Democracy / Robert W. Sarnoff
  • Forty Years of Progress / Walter D. Scott
  • The Retreat from Excellence / Claude M. Fuess
  • The Two Publics of Television / Fairfax M. Clone
  • Remarks Before the Annual National Broadcast Editorial Conference / E. William Henry
  • Hail, Blithe Spirit! / Dalton Trumbo
  • Traitor to My Class / Shelby Gordon
  • Here, We Would Suggest, Is a Program for the FCC / Consumer Reports
  • Who Forgot Radio? / Edward P. Morgan
  • The Conscience of the Programme Director / Sir Hugh Greene
  • The Screen Writer and Freedom / Michael Blankfort
  • Through the Regulatory Looking Glass, Darkly / Robert W. Sarnoff
  • Some Aspects of Freedom of Information / Albert Namurois
  • A Look at the Wagner-Hatfield Amendment / R. Franklin Smith
  • The Challenge of Quality in Education / John L. Burns
  • National Jukebox or Educational Resource? / Harry J. Skornia
  • Smaller than Life: Teachers and Schools in the Mass Media / George Gerbner
  • Is Literacy Passe? / Father Walter J. Ong
  • Television / Jack Gould
  • How Big is One? / Edward Weeks
  • Television: The Dream and the Reality / Robert Shayon
  • Puritanism Revisited: An Analysis of the Contemporary Screen-Image Western / Peter Homans
  • Television for Children, the FCC, the Public, and Broadcasters / Ashbrook P. Bryant
  • Summary Report on Findings and Recommendations of the Conference on Impact of Motion Pictures and Television on Youth / National Council on Crime and Delinquency
  • Human Dignity and Television / Arthur J. Brodbeck
  • Radio: Dollars and Nonsense / Hans V. Kaltenborn
  • Interview with Sylvester L. Weaver, Jr. / Mike Wallace
  • Television News: Reporting or Performing? / John F. Day
  • Broadcasting and the Journalistic Function / Lee Loevinger
  • The Role of the Commentator as Censor of the News / Gunnar Back
  • Reporting or Distorting: Broadcast Network News Treatment of a Speech by John F. Kennedy / Thomas H. Guback
  • News Coverage in 1959 / Chet Huntley
  • The Television News Commentator / Eric Sevaerid, Martin Agronsky, Louis Lyons
  • About Writing for Television / Rod Serling
  • Remarks Before the National Association of Broadcasters (April 7, 1964) / E. William Henry
  • The Solid Gold Egg / Leonard H. Lavin
  • Can Advertising Be Harmful? / Fredric Wertham
  • Control by Advertisers / Jack Gould
  • Big Brother's Television Set / William Benton
  • U.S. Television Abroad: Big New Business / John Tebbel
  • What Will the Satellites Communicate? / Robert Lindsay
  • Less Declaration and More Revelation / Frank Stanton
  • Broadcasting in the Interest of the Free Society / Roscoe L. Barrow
  • Tides of Change / Sterling C. Quinlan
  • Why Suppress Pay-TV? The Fight in California / Sylvester L. Weaver, Jr.
  • The Inequalities of Television Franchises / C.H. Sandage
  • Global Television: A Proposal / Robert W. Sarnoff
  • The Public Be Served: Television for All Tastes / From the Carnegie Quarterly.