Boomer consumer : ten rules for marketing to America's largest, wealthiest and most influential group

Boomer consumer : ten rules for marketing to America's largest, wealthiest and most influential group /

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Bibliographic Details
Main Author: Thornhill, Matt
Other Authors: Martin, John
Format: Book
Language:English
Published: Great Falls, Va. : Linx, Corp., ©2007.
Subjects:
Market segmentation
Consumer behavior
Baby boom generation
Marketing
Description
Physical Description:218 pages : illustrations ; 28 cm
Bibliography:Includes index.

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