Major donors : finding big gifts in your database and online /
A winning approach to developing international fundraising strategiesMajor Donors : Finding Big Gifts in Your Database and Online is designed to help nonprofit managers, staff, and volunteers develop Internet and database prospecting strategies as an integral part of their overall fundraising plans.
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Other Authors: | |
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Format: | Book |
Language: | English |
Published: |
Hoboken, N.J. :
Wiley,
©2006.
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Subjects: |
MARC
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245 | 0 | 0 | |a Major donors : |b finding big gifts in your database and online / |c [edited by] Ted Hart [and others]. |
260 | |a Hoboken, N.J. : |b Wiley, |c ©2006. | ||
300 | |a xxviii, 232 pages : |b illustrations ; |c 27 cm | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a unmediated |b n |2 rdamedia | ||
338 | |a volume |b nc |2 rdacarrier | ||
504 | |a Includes bibliographical references (pages 222-223) and index. | ||
505 | 0 | |a Prospecting for major gifts / Pamela Gignac and Ken Wyman -- Knowledge management, data mining, and prospect screening / Jeff Gignac and Chris Carnie -- Why Bill Gates may not be your best prospect / Peter B. Wylie and David M. Lawson -- Prospect research policy, privacy, and ethics / Stephen Lee and Susan Mullin -- U.S. and Canadian strategies / Pamela Gignac and Kristina Carlson -- International strategies : Europe and Asia / Chris Carnie and Sarah Boodleman Tenney -- Your Web site : what does it say to major donors? / Howard Lake -- An Internet strategy for major donor fundraising / Anthony Powell -- Using gathered information effectively within your staff and volunteer teams / Nancy Johnson and Pamela Gignac -- Moving from prospect identification to making friends for life / Andrew Thomas and Ken Burnett -- Results analysis and performance measurements / James M. Greenfield -- Challenges for tomorrow / Chris Carnie. | |
520 | |a A winning approach to developing international fundraising strategiesMajor Donors : Finding Big Gifts in Your Database and Online is designed to help nonprofit managers, staff, and volunteers develop Internet and database prospecting strategies as an integral part of their overall fundraising plans. | ||
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