Social media in travel, tourism and hospitality : theory, practice and cases

Social media in travel, tourism and hospitality : theory, practice and cases /

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

Saved in:
Bibliographic Details
Main Author: Sigala, Marianna
Other Authors: Christou, Evangelos, Gretzel, Ulrike
Format: Book
Language:English
Published: Farnham, Surrey, Burlington, VT : Ashgate Pub., c2012.
Series:New directions in tourism analysis
Subjects:
Tourism > Social aspects.
Hospitality industry > Social aspects.
Social media.
World Wide Web 2.0.

MARC

LEADER 00000cam a2200000 a 4500
001 e4703d1f-e423-43cc-9672-6c808cc02735
005 20240707000000.0
008 110722s2012 vtua b 001 0 eng
010 |a 2011030403 
015 |a GBB1B6328  |2 bnb 
016 7 |a 015904039  |2 Uk 
019 |a 774661454  |a 791651005 
020 |a 9781409420910 (hardback : alk. paper) 
020 |a 1409420914 (hardback : alk. paper) 
035 |a (MnWinoS)007672023SYS01 
035 |a 743040343  |z 774661454  |z 791651005 
035 |a ocn743040343 
035 |a (EXLNZ-01MNPALS_NETWORK)9910248006804266 
040 |a DLC  |b eng  |c DLC  |d BTCTA  |d YDXCP  |d C#P  |d CDX  |d BWX  |d AU@  |d AGL  |d UKMGB  |d DEBBG  |d ZWZ  |d OKN  |d MNI 
049 |a MNIA 
050 0 0 |a G155.A1  |b S495 2012 
100 1 |a Sigala, Marianna. 
245 1 0 |a Social media in travel, tourism and hospitality :  |b theory, practice and cases /  |c by Marianna Sigala, Evangelos Christou and Ulrike Gretzel. 
260 |a Farnham, Surrey, Burlington, VT :  |b Ashgate Pub.,  |c c2012. 
300 |a xxii, 316 p. :  |b ill. ;  |c 25 cm. 
490 1 |a New directions in tourism analysis 
504 |a Includes bibliographical references and index. 
520 |a Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations. 
650 0 |a Tourism  |x Social aspects. 
650 0 |a Hospitality industry  |x Social aspects. 
650 0 |a Social media. 
650 0 7 |a World Wide Web 2.0.  |0 (DE-588)7548364-6  |2 gnd 
700 1 |a Christou, Evangelos. 
700 1 |a Gretzel, Ulrike. 
830 0 |a New directions in tourism analysis 
999 1 0 |i e4703d1f-e423-43cc-9672-6c808cc02735  |l 990076720230104321  |s US-MNWINOS  |m social_media_in_travel_tourism_and_hospitalitytheory_practice_and_case_____2012_______ashgaa________________________________________sigala__marianna___________________p 
999 1 1 |l 990076720230104321  |s ISIL:US-MNWINOS  |i Winona State University  |t BKS  |a MAIN  |c G155.A1 S495 2012  |b 30106005891154  |x BOOK  |y 2342111400004321  |p LOANABLE 

Similar Items