Part of a complete breakfast : cereal characters of the baby boom era

Part of a complete breakfast : cereal characters of the baby boom era /

A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.

Saved in:
Bibliographic Details
Main Author: Hollis, Tim
Format: Book
Language:English
Published: Gainesville : University Press of Florida, ©2012.
Subjects:
Cereal products industry > United States.
Advertising > Breakfast cereals.
Television advertising and children > United States.
Popular culture > United States.
Produits céréaliers > Industrie > États-Unis.
Publicité télévisée et enfants > États-Unis.
Culture populaire > États-Unis.
Cereal products industry.
Popular culture.
Television advertising and children.
Frühstück.
United States.
Table of Contents:
  • Breakfast pals: the world before television
  • The best to you each morning: Kellogg's in the 1950s
  • For breakfast it's dandy: Post in the 1950s
  • The big "G" stands for "goodness": General Mills in the 1950s and 1960s
  • Kellogg's best to you: the 1960s
  • Start your day a little bit better: Post in the 1960s
  • Stays crunchy, even in milk: Quaker, Nabisco, and the rest
  • Part of a balanced breakfast: the 1970s get serious
  • We are the freakies: the 1970s get weird
  • How about a vitamin-packed punch? the baby boomers grow up.

Similar Items