Part of a complete breakfast : cereal characters of the baby boom era /
A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.
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Format: | Book |
Language: | English |
Published: |
Gainesville :
University Press of Florida,
©2012.
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Subjects: |
Table of Contents:
- Breakfast pals: the world before television
- The best to you each morning: Kellogg's in the 1950s
- For breakfast it's dandy: Post in the 1950s
- The big "G" stands for "goodness": General Mills in the 1950s and 1960s
- Kellogg's best to you: the 1960s
- Start your day a little bit better: Post in the 1960s
- Stays crunchy, even in milk: Quaker, Nabisco, and the rest
- Part of a balanced breakfast: the 1970s get serious
- We are the freakies: the 1970s get weird
- How about a vitamin-packed punch? the baby boomers grow up.