Part of a complete breakfast : cereal characters of the baby boom era /
A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Gainesville :
University Press of Florida,
©2012.
|
| Subjects: |
MARC
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| 100 | 1 | |a Hollis, Tim. | |
| 245 | 1 | 0 | |a Part of a complete breakfast : |b cereal characters of the baby boom era / |c Tim Hollis. |
| 260 | |a Gainesville : |b University Press of Florida, |c ©2012. | ||
| 300 | |a viii, 223 pages : |b illustrations (some color) ; |c 27 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Breakfast pals: the world before television -- The best to you each morning: Kellogg's in the 1950s -- For breakfast it's dandy: Post in the 1950s -- The big "G" stands for "goodness": General Mills in the 1950s and 1960s -- Kellogg's best to you: the 1960s -- Start your day a little bit better: Post in the 1960s -- Stays crunchy, even in milk: Quaker, Nabisco, and the rest -- Part of a balanced breakfast: the 1970s get serious -- We are the freakies: the 1970s get weird -- How about a vitamin-packed punch? the baby boomers grow up. | |
| 520 | 0 | |a A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots. | |
| 650 | 0 | |a Cereal products industry |z United States. | |
| 650 | 0 | |a Advertising |x Breakfast cereals. | |
| 650 | 0 | |a Television advertising and children |z United States. | |
| 650 | 0 | |a Popular culture |z United States. | |
| 650 | 6 | |a Produits céréaliers |x Industrie |z États-Unis. | |
| 650 | 6 | |a Publicité télévisée et enfants |z États-Unis. | |
| 650 | 6 | |a Culture populaire |z États-Unis. | |
| 650 | 7 | |a Advertising |x Breakfast cereals. |2 fast |0 (OCoLC)fst01750308 | |
| 650 | 7 | |a Cereal products industry. |2 fast |0 (OCoLC)fst00851231 | |
| 650 | 7 | |a Popular culture. |2 fast |0 (OCoLC)fst01071344 | |
| 650 | 7 | |a Television advertising and children. |2 fast |0 (OCoLC)fst01146670 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 650 | 7 | |a Frühstück. |2 gnd |0 (DE-601)106324217 | |
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