Part of a complete breakfast : cereal characters of the baby boom era

Part of a complete breakfast : cereal characters of the baby boom era /

A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.

Saved in:
Bibliographic Details
Main Author: Hollis, Tim
Format: Book
Language:English
Published: Gainesville : University Press of Florida, ©2012.
Subjects:
Cereal products industry > United States.
Advertising > Breakfast cereals.
Television advertising and children > United States.
Popular culture > United States.
Produits céréaliers > Industrie > États-Unis.
Publicité télévisée et enfants > États-Unis.
Culture populaire > États-Unis.
Cereal products industry.
Popular culture.
Television advertising and children.
Frühstück.
United States.
Description
Summary:A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.
Physical Description:viii, 223 pages : illustrations (some color) ; 27 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780813041490
081304149X

Similar Items