Alliance advantage : the art of creating value through partnering /
"Alliance Advantage aims to help today's managers and their companies be more successful in their efforts to create and guide thriving alliance strategies." "Alliance Advantage provides both conceptual and practical tools for analyzing the design and performance of alliances. Her...
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| Format: | Book |
| Language: | English |
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Boston :
Harvard Business School Press,
©1998.
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| Subjects: |
Table of Contents:
- The new alliance game
- Discovering value in alliances
- Conceiving the alliance for value creation
- Securing strategic compatibility
- Designing for cooperation
- Initiating cooperation
- Managing learning and adjustment over time
- Managing the balance of power and dependence
- Managing multiple alliances
- Building collaborative advantage
- Appendix: assessing a strategic alliance.