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030328s2003 enka b 001 0 eng |
| 010 |
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|a 2003007460
|
| 020 |
|
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|a 0470848928 (cloth : alk. paper)
|
| 035 |
|
|
|a (OCoLC)51966356
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| 040 |
|
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|a DLC
|c DLC
|d DLC
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| 042 |
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|a pcc
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| 049 |
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|a WILSBUS
|b 31951D024377838
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0 |
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|a HF1416
|b .H46 2003
|
| 082 |
0 |
0 |
|a 658.8/48
|2 21
|
| 100 |
1 |
|
|a Hennessey, Hubert D.
|
| 245 |
1 |
0 |
|a Global account management :
|b creating value /
|c H. David Hennessey and Jean-Pierre Jeannet.
|
| 260 |
|
|
|a Chichester :
|b John Wiley & Sons,
|c ©2003.
|
| 300 |
|
|
|a x, 260 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Global drivers and global account management -- Analyzing a global customers industry -- Analyzing the global logic of key account's business -- Developing strategy for a global customers business -- Developing and delivering the value proposition -- The global account management team -- Supporting and implementing global account management -- Global account management in action: case studies: Xerox, Marriott International, Hewlett Packard.
|
| 650 |
|
0 |
|a Export marketing
|
| 650 |
|
0 |
|a Export marketing
|v Case studies
|
| 650 |
|
0 |
|a Marketing
|x Key accounts
|
| 700 |
1 |
|
|a Jeannet, Jean-Pierre
|
| 999 |
1 |
0 |
|i db08a721-fc8e-43bf-8ea2-c3dfb1e5a809
|l 9922225770001701
|s US-MNU
|m global_account_managementcreating_value____________________________________2003_______johnwa________________________________________hennessey__hubert_d________________p
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| 999 |
1 |
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|l 9922225770001701
|s ISIL:US-MNU
|i University of Minnesota
|t BKS
|a TWILSGEN
|c HF1416 .H46 2003
|d LCC
|b 31951D024377838
|x BOOK
|y 23348340990001701
|p LOANABLE
|